Barcelona-based Kucho is a recycling project that collects, processes, and recycles printer cartridges. Their iniciative to bring recycling to educational centers across Spain required a complete end-to-end rebrand.
The first part of this project was bringing the mascot, Kucho, to life.
After bringing Kucho to life, I designed the Ecoboxes. These are the actual collection boxes placed in educational centers across Spain. They are designed to call students' and teachers' attention while conveying a message of sustainability and social responsibility.
Next came front-end web design. Kucho.es was designed primarily to be user-friendly, incorporating intuitive navigation, compelling visuals, and seamless user navigation to drive engagement and online conversions.
